This is the second in a new series from Press Gazette that tracks the audience and reach of the UK’s leading news apps on a quarterly basis.IT'S taken more than three years but the magazine-style Flipboard app is finally starting to live up to its promise as a sign of things to come. This data is combined with data from participating websites which are tagged so all devices visiting the site can be identified and logged. The participants have meters installed across 25,000 personal devices to passively measure website and app usage. Ipsos iris data is partly derived from a panel of 10,000 people aged 15 and over that is designed to be nationally representative. Ipsos iris replaced Comscore as the industry-recognised standard in 2021. The vast majority of our top 40 list reached less than 1% of the population. Apple News which comes bundled with iPhones reached a double-digit audience the last time we reported on it in December.
BBC News was the only app with a double-digit audience reach. While mobile phones are the most popular way to access news, news apps still remain fairly niche players in the overall app market. Over half of the news apps in the list saw better total engagement time in March than February, with the Formula 1 app leading the list (3.8mn minutes, up 244%), followed by talkSport (32.3m minutes, up 126% and Android app, News Suite by Sony (4.6m minutes, up 59%). Generally, users spent far more time with the apps for single-brands than aggregators. Magazine-specialist app Readly was the best-placed aggregator (186 minutes - rank 11 for average time per user). They were followed by The Telegraph UK app (396 minutes) and The Times and Sunday Times app (377 minutes). The average user spent 1122 minutes with The Mail’s ad-free Mail+ app and 416 minutes with the Mail Online app. It was followed by MailOnline (722.1m minutes) and BBC Sport (532.7m minutes).Īlthough total minutes spent with the BBC dwarfed all other apps in the list, The Mail’s apps came out on top for average number of minutes per user.
Users spent 2.4bn minutes with the broadcaster’s app. Once again, the BBC News app led for total minutes spent with its content. The popularity of The New York Times’ in the UK and globally will likely have been helped by its acquisition of popular game Wordle and coverage of the war in Ukraine. The New York Times app made the top ten for month-on-month audience growth, coming sixth to reach 256,124 people - an increase of 21%. The Formula 1 app which presents news, results and analysis about the motor sport was the fastest-growing app in March (240,304 users, up 107%).
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